Commercials

TV commercials are brief TV programs produced and paid for by a company or group to facilitate in conveying their message to the viewers. The profit from TV commercials gives a considerable part of gains for most privately owned television stations. Plenty of TV commercials these days are compose of brief advertising spots that differ in length from a few seconds to several minutes. They've been used in advertising a vast array of products, services and ideas since the development of television.

On July 1, 1941, the very first TV commercial was broadcasted in the USA. It was a TV commercial of the watchmaker Bulova on New York TV station WNBT. It was telecasted before a baseball tournament between the Brooklyn Dodgers and Philadelphia Phillies. The 20-second commercial highlighted an image of a clock with the map of the United States behind it. It was followed by the voice-over "America runs on Bulova time."

In the US, TV commercials are often regarded as the most efficient and important mass-market advertising format. This is mainly the reason why TV networks charge high prices for a commercial airtime especially during primetime TV show and events. Like for example, the annual Super Bowl American football game. It is popular as much for its funny commercials as for the game itself.

According to studies, 18-49 age group are the target viewers of most TV advertising companies compared to the older views who can't be easily won over to revise their purchasing habits. The total viewers within the targeted age group is also more crucialt to ad revenues than total viewers. Moreover, TV advertisers may also target specific audiences of the population with regards to their race, income level, and gender.

In recent years, a study shows that TV commercials aim to target young women converted more income in contrast to TV commercials targeted to younger men. This is because younger men are watching TV less as compared to their female counterparts. Absolutely, no one can deny the effect of TV commercials has been very prevalent and favorable to the viewing public.