Women's Boots in the Stores

Lots of designers of women's boots don't necessarily look to make boots for their customers. I notice that the effortless graceful lines of the Christian Louboutin boot make it sell out immediately. The only manner to elucidate why the archaic looking short classic Ugg Australia boot can be difficult to obtain in several ladies' sizes must be its unencumbered look that really appeals to most women. You always see it isn't the flamboyant boot designs that sell out to the masses. Those are available in all sizes at any internet boot seller. It's the basic styles that disappear so fast. Why do boot manufacturers continue to give the mainstream so many styles covered in belts, fringe, little pieces of fur, buckles, or odd toes? Why ruin a perfectly good boot by killing the design? Do they actually sell? Well I believe I figured out the reality in a round about way.

I used to work for a skate-clothing designer. And while we did not craft boots, the experience made me comprehend the reasons of why some products sell out and many don't.

One basis I feel this occurs is due to ego. Most designers have this characteristic and designers of boots, shoes and apparel are no different. Particularly in the pricey posh women's boots. Boot designers like most artistic people only desire to do what they desire to do without any regard to the business end of things. It's about their design and being unique. It's in regards to bettering their previous designs season after season. It is not about what the customer likes until the designer no longer has a job for not being aware of what the customer wants.

It's an old argument between business people and artists. For a good case in point of what often occurs when business and art butt heads, look at Christian Audigier. He mainly designed ostentacious clothes, shoes and accessories for his friends and audiences. Each 4 months he would try to beat his prior line with designs more crazy and out there. Then when his brand would nail a design the public continued to clamor for, he would stop producing it as he got bored designing it.

So while ego is one main cause in some cases, the rest is due to marketing, and retail store buying. The general thought for shoe and boot manufacturers is to put as many designs out on the market as they can. They want to offer lots of looks to hopefully put more merchandise in the stores. Designers are just creating as much stuff as they can to see what sticks. But eventually the retail buyers will select what they believe the public will buy and they stock those styles. The funny thing is nobody really understands what will end up selling. Buyers think they know but typically they speculate. So if the retail buyers speculate wrong, those styles sit on the racks. Hence a lot of unpopular women's boots are still available or in a little while going on sale.

So from all this we can deduce that while ego may have a small part in the rationale why many simple women's boots aren't existing on the shelf, some of the explanation lies in merchandising, and advertising practices of boot manufacturers as well as the buying decisions on the part of retail store buyers.