How Youtube Started?

YouTube is a video-sharing website started by three ex Paypal employees namely Chad Hurley, Steve Chen and Jawed Karim in February 2005. This website lets users to upload, watch and share videos. It uses Adobe Flash Video and HTML5 technology to show immense array of videos, music videos and movie and TV clips.

As what I've mentioned above, YouTube was created by Chad Hurley, Steve Chen, and Jawed Karim, who all used to work in PayPal. Hurley had studied design at Indiana University, while Chen and Karim both studied computer science at the University of Illinois. It was during the early months of 2005 when Hurley and Chen thought of the idea for YouTube having experieced how hard it was to share videos that they've shot at Chen's apartment in San Francisco.

The domain name of Yutube went live on February 14, 2005, and since then the Youtube sustained to develop in the succeeding months. The popularity of Youtube is primarily due to the multi million deal with Sequoia Capital from 2005 to 2006. Just for some trivial info, Me at the Zoo video of one of the founders, Karim was the first ever video uploaded on Youtube. It was uploaded on April 23, 2005 and is still posted on the site up to now.

In October 2006, Google announced that it had acquired YouTube for $1.65 billion. The deal was closed on November 13, 2006. YouTube reached a contract with MGM, Lions Gate Entertainment and CBS in October 2008, permitting the media companies to upload full-length films and TV clips on Youtube. It also began free streaming of specific tournaments like cricket tournaments of the Indian Premier League in March 2010. This was the very first global free online broadcast of a major sporting tournament.

YouTube launched a new template on the last day of March 2010. They did it with the goal of simplifying the site's interface and increasing the time users give on the website. In May 2010, it was reported that YouTube served more than two billion videos per day nearly twice the prime-time viewers of all three major US television network companies combined together.

In October 2010, Hurley stepped down as head of YouTube with Salar Kamangar taking over as head of the company.

YouTube is now considered as the dominant provider of online video in the United States. They have the market share of around 43 percent with more than 14 billion videos viewed in May 2010. There are approximately 35 hours of new videos being posted on the site every minute. In 2007, YouTube consumed an estimate of as much bandwidth as the entire Internet in 2000. According to Alexa, YouTube is the third most visited website on the Internet, next to Google and Facebook.

Commercials

TV commercials are brief TV programs produced and paid for by a company or group to facilitate in conveying their message to the viewers. The profit from TV commercials gives a considerable part of gains for most privately owned television stations. Plenty of TV commercials these days are compose of brief advertising spots that differ in length from a few seconds to several minutes. They've been used in advertising a vast array of products, services and ideas since the development of television.

On July 1, 1941, the very first TV commercial was broadcasted in the USA. It was a TV commercial of the watchmaker Bulova on New York TV station WNBT. It was telecasted before a baseball tournament between the Brooklyn Dodgers and Philadelphia Phillies. The 20-second commercial highlighted an image of a clock with the map of the United States behind it. It was followed by the voice-over "America runs on Bulova time."

In the US, TV commercials are often regarded as the most efficient and important mass-market advertising format. This is mainly the reason why TV networks charge high prices for a commercial airtime especially during primetime TV show and events. Like for example, the annual Super Bowl American football game. It is popular as much for its funny commercials as for the game itself.

According to studies, 18-49 age group are the target viewers of most TV advertising companies compared to the older views who can't be easily won over to revise their purchasing habits. The total viewers within the targeted age group is also more crucialt to ad revenues than total viewers. Moreover, TV advertisers may also target specific audiences of the population with regards to their race, income level, and gender.

In recent years, a study shows that TV commercials aim to target young women converted more income in contrast to TV commercials targeted to younger men. This is because younger men are watching TV less as compared to their female counterparts. Absolutely, no one can deny the effect of TV commercials has been very prevalent and favorable to the viewing public.

The History of Google

Google is a US company that ventures in Internet search and marketing. It displays and promotes plenty of Internet-based services and products. They create an income basically from Adwords.

Google was founded by Larry Page and Sergey Brin while they were studying in Stanford University as PhD students. It was in September 4, 1998 when Google was first incorporated as a privately owned company. Its first IPO was on August 19, 2004.

The company's goal was "to organize the world's information and make it universally accessible and useful", and their unofficial catchphrase was "Don't be evil" which was coined by Google engineer Paul Buchheit.

Google runs more than one million servers in data centers around the world. The corporation's swift advancement has resulted to an array of products and services. The company offer internet-based applications such as Gmail, Orkut and, Google Buzz. They also developed other desktop applications like Google Chrome, Picasa and, Google Talk.

In addition, Google begins the development of the Android mobile operating system. According to Alexa, Google.com site has the most number of traffic everyday. Same is true with other international Google sites and other Google-owned sites such as YouTube, Orkut and Blogger.

Google was established in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The two formulated an idea of a system that analyzed the relationships between websites. They called this system as PageRank, wherein a website's value were determined by the number of valuable pages that linked back to the original site.

Page and Brin originally called their new search engine "BackRub" since the system monitored backlinks to estimate the relevance and importance of the site. Later, they changed the name to Google search engine, from the word "googol" which means a number one followed by one hundred zeros. This word represents the aim of the company to give vast quantities of information to people. It was on September 15, 1997, Google's domain name was registered.

The first funding for Google was a US$100,000 allocation from Andy Bechtolsheim in August 1998, the co-founder of Sun Microsystems. Google's initial IPO took place on August 19, 2004. They offered 19,605,052 shares at $85 per share. The shares were offered in a unique online auction format. The sale of $1.67 billion generated a market capital of more than $23 billion. Despite that, most of the 271 million shares stayed under the control of Google and most of its workers.

What is a Super Bowl Commercial?

Super Bowl is the National Football League (NFL) championship match in America. It is well-known not only for the final game but also for its notable commercials that are aired on the TV. The broadcast often have very high rankings in the Nielsen ratings. The final game broadcasted to more than 90 million spectators. That's the number one reason why the cost for an commercial spot can cost millions of dollars. For example a 30 seconds of a Super Bowl commercial spot cost $2.6 M during the last 2010 telecast.

Due to the expensive commercial spot, advertisers see to it that they give notable and cutting edge commercials. The Super Bowl commercials are always anticipated by viewers and create a lot of reaction. It is said that these commercials are as highly-anticipated as the actual championship game itself.

However, nowadays there has been plenty of concerns about the airing of commercials because of the use of products like TiVo. TiVo allows viewers to skip out the commercials. In addition, marketers are concerned that the Super Bowl commercial spot became really expensive although some studies show that it does not result to a favorable changes on the advertiser's share of the market.

Like what I've mentioned above, the average price tag of a 30 second commercial spot in Super Bowl 2010 cost $2.6 M. This does not contain the fees for the actors, ad agencies, directors, equipment and personnel making it highly expensive for the advertisers.

In Canada, there are several negative reactions on the unavailability of the U.S. Super Bowl commercials. Instead of showing the Super Bowl commercials, local television network substitute them with domestic commercials. This is possible because under the Canadian simultaneous substitution regulations that if a local television network is broadcasting a particular program at the same time as an American network, the local network has the right to displace the foreign network feed and commercials.

To remedy this problem, some U.S.-based advertisers like Pepsi and Anheuser-Busch purchase commercial spots during the CTV (the TV networl the holds the Canadian television rights of Super Bowl) broadcast to showcase at least some of their American commercials. However, there are some companies that create new commercials specific for their Canadian viewers.

The Meaning of Google

Nowadays, Google is one of the most famous names on the Internet and this was proven by plenty of surveys employed by a lot of polling firms. Because of its popularity, most of the Internet users are always discussing about it as if it's a celebrity. But have you ever asked yourselves of what does Google stand for?

According to one of the online dictionaries, Google stands for a brand used for a web-based search engine. This brand often occurs in print as a verb, consistently in lowercase.

The name started as a way to the amount of data the search engine can search for. It was first named 'Googol', a word that means 1 followed by 100 zeros.

It is a very big value. As a matter of fact, there is no googol of something in the created universe. Google's use of the word shows Google's vision to reorder the all numerous amount of information and make it generally handy and functional.

Since it is a company name, Google is a noun. Slowly, however, but certain, it develops and likely to become a verb as a lot users refer to the act of doing their research in the Internet as "googling".

My Google Maps Experience

When I began using the internet, I often chance upon such the term Google maps. I oftentimes ignore it because I don't exactly know on where to use it, and furthermore I don't even have a use for it during those instances. I only rest on surfing the internet with the use of different search engines, not until it was introduced to me by my companion who happened to be an internet savvy.

I took advantage of this Google maps for once and it provided me a positive result. Looking for a specific location was made easier because of this application. The word alone, I almost learn what these Google maps all about, and it is exactly what it literally means.

My very first observation with Google maps was great. If and only if I was able to explore what's with it before, maybe, bringing my huge map when we go around the town was not necessary at all.

From that time, I began sharing it with my friends, too. I'm very thankful to Google maps because searching for a place or a newly opened restaurant in our area became a lot easier.

Who Do You Think Created Google?

I have chance upon plenty of articles, the man who created Google was an Indian man named Krishna Bharat. Since I am an avid Google fan, I got curious to know more about him. From there, I went to our city library just to satisfy my curiousity on the creator of Google.

While doing more research, I've come across an entirely different story. According to it, Google was created by two university students named Larry Page and Sergey Brin. Google at first, was created as a project to further improve the manner on how data were stored and distributed in the Internet. Furthermore, it was only in 1997 that it was known as Google.

After going over plenty of online posts and resources, I was bothered because I was able to encounter two entirely differently stories. However, my quest did not end there. I went deeper and deeper on my research but most of the stories that I browsed were same with the second story. That's why, I am not convince that it was really Larry Page and Sergey Brin who created Google.